(Parts shamelessly adapted from Google's Android Design)
- The essence of mobile is movement, not a small screen.
- Minimize use of resources (data, battery, memory, etc).
- Make it easy to access either mobile or standard version of content.
- Optimize standard version of content so it works as well as possible on mobile.
- Don't presume to know what I want; instead, make it easy for me to get what I actually want.
- Make me amazing. Do the heavy lifting for me.
- Only show what I need when I need it, and make important things fast.
- Simplify my life, get to know me, but let me make it mine.
- Don't abuse our relationship in any way. Always ask me for permission.
- Either do it right, or don't do it at all
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